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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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The Platform Marketer

Focused on Merkle's industry-specific point of view on the role of the Platform Marketer, this webinar discussed how to enable the critical strategic capabilities required for Connected CRM.
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Digital Marketing Report for Q2, 2013

Released on July 10, 2013 the Digital Marketing Report for Q2, 2013 shows total paid search spending growing at 24% year over year. Google spending grew at 18%, while total spend on Bing Ads rose an impressive 58%.
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Digital Marketing Report for Q1, 2013

Released on April 9, 2013 the Digital Marketing Report for Q1, 2013 highlights that mobile generated 28% of Google paid clicks, but just 16% for Bing. For the first time, we found combined desktop and laptop search traffic declining year over year, with clicks down 0.7%.
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Dossier: Volume 4.1, 2013

Google Enhanced Campaigns, Navigating the Display Ad Tech Landscape, Brand Driven SEO, International SEO Strategy for Travel, You Have to Pay to ‘Play’, Marketing As Applied Science
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Revisiting Retail: Mashing-up Mortar & Mobile

Mortar: Response & Relationship in Retrospect A significant part of my early career was spent developing store designs for some of the world’s top retail chains. Back then we often cited a BusinessWeek finding as a premise for our perspective on store design.
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15 Key Components of Results-Oriented Content Creation

In brief, be creative. When developing effective creative content, a properly crafted creative brief is paramount in developing a compelling concept that realizes returns. A creative brief is, essentially, a written document that describes the desired business objectives and results a given communication o
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Digital Marketing Report for Q4, 2012

Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone spend. Mobile generated 20% of search traffic overall and mobile CPCs edged up relative to desktop.
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Digital Marketing Report for Q3, 2012

Released on October 10, 2012 the Digital Marketing Report for Q3, 2012 highlights a 19% Y/Y increase in paid search spend, a 262% increase in Google Product Listing Ads clicks for the quarter, and reports on the trends in tablet traffic, as well as the impact of Facebook referrals. DOWNLOAD REPORT »