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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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Facebook & Google: The Duopoly’s Dominance Increases

Merkle EMEA's Liz Rutgersson, SVP, Head of Media Planning, comments on a report by eMarketer published this week which suggests that Facebook and Google's dominance of the UK digital advertising market has continued to increase, with a forecasted share of 63.4% compared to 62.7% last year.
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Online v offline, optimising the mix

As more consumers shift to online shopping, our client wanted to understand whether their traditional catalogue-driven business should reduce their current investment in traditional media channels and focus more activity on digital media.
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Making the right calls

The challenge: The household energy market is fiercely competitive, and sales depend on highly targeted customer communications. Our client, an energy giant, needed to improve their outbound prospecting.