Whether comparing prices at the retailer’s shelves, making mCommerce transactions, or seeking advice from social connections, the mobile device is the remote control for life. Consumers are more connected and informed than ever.
Dossier 6.2 contains articles on topics ranging from using first-party data for real-time email content to how Google’s site crawl is getting smarter. We also have two international articles, including one by our CMO George Gallate article on how to take advantage of the growing China opportunity.
Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.