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2021 Customer Experience Imperatives

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Consumers' Mandate for CPG Marketers

Whether comparing prices at the retailer’s shelves, making mCommerce transactions, or seeking advice from social connections, the mobile device is the remote control for life. Consumers are more connected and informed than ever.
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Dossier: Volume 6.2, 2015

Dossier 6.2 contains articles on topics ranging from using first-party data for real-time email content to how Google’s site crawl is getting smarter. We also have two international articles, including one by our CMO George Gallate article on how to take advantage of the growing China opportunity.
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The How To of PPC Forecasting

Don't have a crystal ball to hand? Keep reading to discover why you don't necessarily need one (to forecast PPC performance).
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Video: Standing Out in a Crowded PPC Landscape

Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.
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Digital Marketing Report: Q2 2015

The second quarter of 2015 saw advertisers pay much higher CPCs for their Google brand keywords and showed the first results from Yahoo Gemini. DOWNLOAD REPORT »
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Dossier: Volume 6.1, 2015

In Dossier 6.1, leaders in the industry share insights on topics ranging from high-level marketing strategy to tactical approaches for specific channels. Articles include: