With patients and physicians more digitally engaged than ever, it is time for pharmaceutical marketers to leverage the data, channels, and insights to enhance communication, audience reach, and engagement.
Responsive design is a priority on many roadmaps. The user experience benefits, SEO benefits and centralized site management are all producing consistently positive results. Yet concerns over site speed performance continue to be raised.
Companies seeking to obtain competitive advantage need to start their international data sourcing with proven models and a strategy that is keenly informed about the data challenges and opportunities in each specific country.
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