To deliver the optimal personalized experience, you must first understand the orchestration and activation between brand, data, and technology.
- Managing inbound channel interactions in a way that is personally meaningful to the customer.
- Benchmark results from Merkle’s People-based Marketing assessment.
Inbound interactions like website, call center, and point-of-sale can now leverage a common set of insights used in the outbound campaigns. This allows for the creation of point-in-time experiences that are not only personalized, but cohesive across integrated media and channels and throughout the customer life cycle.