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2017 Marketing Imperatives Webinar Series: Imperative #2 - Make Your Experiences More Personal

Original Presentation Date

Jun. 01, 2017

Key Takeaways

To deliver the optimal personalized experience, you must first understand the orchestration and activation between brand, data, and technology.

Learn about:

  1. Managing inbound channel interactions in a way that is personally meaningful to the customer.
  2. Benchmark results from Merkle’s People-based Marketing assessment.

Presenters

Detailed Overview

Inbound interactions like website, call center, and point-of-sale can now leverage a common set of insights used in the outbound campaigns. This allows for the creation of point-in-time experiences that are not only personalized, but cohesive across integrated media and channels and throughout the customer life cycle.