Credit card transaction data analytics combined with DataSource to create transformative business insight linked directly to media execution
Customer strategy is defined by the application of data and analytics to inform nearly all the decisions your brand makes about media, channels, creative, content and the technology required to market to your audiences with precision and relevance to get results.
Reaching real people demands the pinpoint accuracy of vetted data sources, data hygiene, predictive and descriptive modelling, and ID matching across all channels.
The proliferation of audience data sources is irrelevant without the ability to turn it into predictive intelligence, act upon that insight, and then measure that output over time.
Marketing is just as much technology enabled as it is data driven. The integration of platforms and the complexity of the marketing tech stack are often paralysing for marketers. Getting the right strategy and deployment in place will change this perception.
Creating training programmes to share our insight and knowledge with others, providing brands with the tools to create their own digital transformation.