Data Science and AI
Organisations are collecting data at a scale never seen before, and as a result are struggling to make sense of it all. Data Science, in particular Machine Learning techniques, can find complex relationships in vast amounts of data that help you understand your customers & your business operations. Merkle’s award winning team of Data Science practitioners are leading the way on how to marry the latest machine learning approaches to business problems to unlock the true potential of all of this data - without the black box jargon. We help our clients reach new heights on their analytical journeys, learning from the past to influence their futures.
Predicted Marketing Performance
It's critical that businesses drive the maximum ROI from their marketing budget. To do this, it’s important to ensure they speak to the right customers, with the right message, at the right time via the right medium. To do this, we use cutting-edge data science and AI techniques to determine how audiences behave now, and in the future, in order to optimise marketing investment. We also partner with world-class technology providers to support clients with all their data infrastructure needs. This, coupled with our analytics capabilities, creates a value-add powerhouse – that acts fast.
Future Customer Behaviour
Truly understanding your customers – and communicating effectively to them – is a key driver of success for almost all businesses. To aid customer understanding, you need analytics, but some organisations are looking beyond typical analysis techniques and structured data to get that next level of customer understanding. We use state-of-the-art data science and AI techniques to ensure clients know how best to engage with their customers on a going-forward basis – from understanding motivations, to predicting behaviours. Plus, we reinforce our analytics techniques with world-leading technology to support scalable data infrastructures.
Future Business Performance
With data science and AI, we can help to optimise your business with quick and actionable results. At Merkle we work closely with your business to understand your unique business challenges, always starting with the things that drive value and then work back to pinpoint the data which will inform said value. We have successfully delivered in this space using techniques such as resource optimisation, simulation, image & text analysis and NLP.
Future Operations Performance
Business need to be increasingly efficient in the ways they work in order to minimise wasted spend and improve the end-to-end customer experience, whether that’s filling in an online application or dropping into a bricks and mortar branch. We’re experts in applying multiple data analysis and predictive modelling techniques to truly understand how your customers behave and interact with you – then we can improve every aspect of your customer experience, not just your marketing communications. This has the benefit of reducing revenue loss, increasing productivity and improving operational efficiency, all while making customers happier.
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