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Business Intelligence

In our world of big data, the future of your business relies on what you learn from your data and how you use it

The rise of big data and the quickly changing marketing landscape means understanding your customer requires analytics to be embedded into your technology to deliver insights in a real-time environment. Data visualisation can help transform your marketing data into the actionable insights that drive impactful results, especially when delivered through automated analytic platforms and innovative business intelligence solutions.

With a keen understanding of the analytic and business intelligence (BI) ecosystem, we partner with you to provide consistent updates on best practices and trends so you can leverage advancements and new tools for improving your customer reach.

Our insights platform is the business intelligence solution that centralises and integrates technology-enabled analytics and reporting. 

Custom-designed for each client, our solution combines embedded analytics, rich, interactive dashboards and reports, data visualisation, and forward-looking advanced analytics such as scenario planning and media optimisation tools.

Tailored focus

Accurate measurement of marketing initiatives and the impact of customer experiences are the core of a successful measurement platform. We approach measurement through different engagements and tailor it to your unique business needs while driving effective targeting and optimisation decisions.

Our focused integration of business, analytic, consultative, and technology specialists allow us to take a holistic approach and deliver comprehensive value. Business intelligence services include the following areas below:

BI tool selection

Gartner’s annual report on business intelligence and analytics revealed that the BI landscape is crowded with over 20 analytic and BI tools. A consultation with your technical and user community will help us recommend the right set of tools needed for account cost, scalability, time to market, and cultural fit.

BI platform hosting and support

We host a varied set of analytic and BI solutions like Tableau, Microstrategy, Business Objects, R, SAS, and IBM Cognos for clients, with expertise in providing development, administration, technical support, and training services to client users.

This Service Supports:

Customer Insights

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