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Customer Relationship Management

Did you know we’ve entered a new era in customer relationship marketing? What used to be driven by products in siloed channels that target segments with scheduled campaigns has now moved to connecting with audiences through integrated, omni-channel conversations in real-time.

The new CRM focuses on a customer-led relationship — one that your brand fosters through context, connectivity, and content. It’s a relationship that is reliant on data, facilitated by technology, and evaluated over time. The 3.0 version is based on people and the meaningful experiences they expect, the options they have, and how your brand can rise to them.

Where to start

So how do you make the shift from siloed channels to an integrated ecosystem? How do you determine where customers are in their journey and which ones are of higher value to your brand? What about the frequency and volume of messaging you are sending to customers — how do you fix that issue?

We solve these challenges by focusing on your marketing performance and the outcomes that matter.

Acquisition through customer relationship management


Targeted acquisition
New to file

Activation through customer relationship management


Customer Onboarding
Product education
Customer registration
Email capture
First purchase

Engagement through customer relationship management


Product usage
App download
Lead generation
Video view

Cross and upsell through customer relationship management

Cross/Up Sell

Next best product
Additional product
Product upgrade
Repeat purchase

Loyalty through customer relationship management


Loyalty redemption
Brand advocacy
Retention and Winback

Our solution

  • Customer strategy
  • Data
  • Audience planning
  • Program planning & design
  • Relevant real-time conversations
  • Flawless and efficient execution

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What sets us apart

We help brands build customer value over time by designing and activating people-based CRM programs. Our data prowess and proven success in transforming marketing organizations gives us the expertise and agility to be a true partner to brands who want a more customized relationship with consumers. We bring deep bench strength and enthusiasm for:

Customer Strategy – Who

Data-driven insights and value determination

Marketing Platforms – How

Platform integration, real-time decisioning, digital universe expansion

Performance creative – What

Motivational and funnel overlay, dynamic and relevant creative, email and direct mail

Ready to learn more?