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Optimized data performs

Experience Data Valuation Lab from Merkle, a recognized Forrester Wave™ Customer Insights Provider.

  • Do you have the right data for your marketing efforts?
  • Does your data have the coverage to meet your goals?
  • Can your data drive lean campaigns and effective ROI?
  • Are your data assets complete?
  • Does your data provide lift in a cost-effective way?
  • Does your data enable you to predict the best customers for your next offer? 

How the Data Valuation Lab works

Marketing Data Evaluation

Merkle’s Data Valuation Lab evaluation will help you better understand the current and desired future state of your marketing data.

How it works: 

Leveraging multiple data-agnostic sources, you’ll work with our Data Valuation Lab team to build the highest-quality, omni-channel segments for your needs.

The result:

You’ll receive a report that evaluates your data against the chosen data sources on the following categories:

Universe Module
What percentage of the client's customers match each data source?

Precision Power Module
Does the data source improve our ability to predict the client's XXX?

Descriptive Power Module
Does the data source enhance our ability to describe the prospect universe?

Source Quality Module
Does the new data source meet quality standards?

The modules of DataLab

Sample Report

Sample DataLab report

Data Valuation Lab value: predictive power, cost, accuracy, descriptive power, coverage

More About Our Data Offerings:

Data Acquisition, Activation & Management