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Baidu Advertising

Expand your marketing programs to reach China's hyper-mobile, brand-conscious consumers

Our unique partnership with Baidu for localised SEO and SEM programs is a commitment to your success in the world's second-largest economy.

Brands seeking growth in China get a directed Baidu relationship for paid and organic search in addition to performance media. Baidu is one of the largest digital players serving the Chinese market in search, e-commerce, and social media.

As the first US-headquartered Baidu reseller, Merkle’s bilingual team of over 400 marketers and data scientists in Shanghai and Nanjing serve as an agile extension of your marketing team.

You’ll get local market insights, cultural indicators, and learn of advancements that will shape your strategy and increase your mind share and market share in China.

Why partner with Merkle and Baidu?

  • The Merkle/Baidu partnership provides local market insight for PPC, SEO, display/programmatic, and social. We produce all translations, maintain an ongoing focus on building out keyword coverage, and ensure accurate execution of your entire program.
  • We act as a liaison for your brand by facilitating paperwork in China for your account. You also benefit from first-hand navigation of China’s internet law, which is essential to breaking into the Chinese digital market.
Because of our relationship with Baidu, Merkle is able to waive any additional fees or commissions. Your only ongoing cost is for the real-time auction.

Baidu advertising

  • PPC
  • Brand ads
  • DSP
  • Native ads

Baidu SEO

  • Technical SEO
  • Indexation
  • Ranking-signal optimisation
  • Link building
  • Content strategy
  • Mobile SEO
  • International SEO
  • Local SEO