The kind of consumer insight that turns a marketing program into a conversion machine requires a new generation of marketing technology. Database technology has changed rapidly in recent years. With people-based marketing, you can understand exactly who your customers are, what they care about, and target them as individuals.
How far away from this reality are you?
It can be difficult to tell where gaps lie. To help, we’re offering an in-depth Marketing Technology Assessment, free of charge. This effort will measure your marketing technology ecosystem against our best practices in order to surface gaps and identify opportunities for improvement.
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With more than 25 years as a leader in database marketing, Merkle has perennially driven marketing technology innovation and redefined best practices for the industry. Our latest solution, the Merkle Data Management Cloud, is the foundational layer to MerkleONE, the first integrated people-based marketing solution on the market. MerkleONE was a key factor in the Forrester Wave naming Merkle a Leader in Marketing Database Operations in their “Customer Insights Services Providers, Q4 2015” report.
To see what a fully integrated database marketing solution looks like, download our Merkle Data Management Cloud solution brief or visit the solution overview page.