Improve your business efficiency and operational strategies
Unique insights on consumer spend online/in store across your own and competitor’s brand
Increased marketing ROI Link between business and audience strategies devised using consumer behaviour to create targeted models to drive an increased media return
Optimised Customer Management
Differentiated consumer experiences or offer strategies using share of Wallet and spend
Effective budget spend
Research, data and media activation as a joined-up, efficient budget spend
Merkle Wallet is comprised with an unrivalled number of datapoints around credit card transaction data in the UK, anonymised and fused with DataSource. This creates an extensive dataset that can be customised for clients to provide powerful business insights, tracking reporting
and media targeting models.
Merkle Wallet is the UK’s most comprehensive set of UK consumer spending data, based on extensive credit card data analytics. It enables businesses to understand detailed consumer spend patterns (average transaction value, frequency, seasonality) across online and stores – both your brand and your key competitors. Brands can also find out more about other consumer spending behaviours, for example, with other non-competing sectors or travel spend.
What We Do
Granular transaction behaviour combined with DataSource
Provide game-changing business, operational and marketing insights
Wallet tracking reporting to measure the impact of business strategies
Brand specific (or use pre-built models) media targeting in M1
Share of Wallet or consumer behaviour models for CRM and analytics combined with DataSource
For more information on Merkle Wallet, please fill out the form below.