Pega Partnership
Create unique, personalised customer experiences with Pega Marketing and Pega Customer Decisioning Hub.
Overview
As a leading partner of Pega Marketing and Decisioning, Merkle can help personalise experiences with rich people-based data and design experiences based on knowledge and a statistical understanding of the customer - powering them with Pega Marketing and Pega Customer Decisioning Hub.
We are proud to be the most rewarded partner of Pega Marketing & Decisioning, having won seven Pega Partner awards.
To hear how businesses can use Decisioning technology to deliver personal experiences that are fully automated, in real time, and with context, listen to our podcast episode with Pega, Moving from next best action to next best experience:
Our Capabilities
The three Pega solutions that we focus on are:
Pega Customer Decision Hub
Pega 1:1 Operations Manager
Pega Marketing
Our decisioning experience with Telecommunications
Next Best Experience: the marketing decisioning role in CXM transformation
Increasingly, a brand’s ability to deliver a 1:1 total customer experience is recognised as a rare competitive advantage. The power to deliver against individual customer needs, across time and touchpoints, both digitally and offline, is now essential to meeting customer expectation and those who succeed are recognised and remembered for their abilities. This is particularly true for telecommunication companies – mobile operators, fixed line, broadband and subscription providers – whose access to rich customer data holds the promise of a step change in customer engagement and business value.
Complete the form to view our webinar with Pega and learn:
- What total Customer Experience Management is and why Telecommunications companies need to deliver to get ahead
- How leading Telecommunication companies in EMEA are harnessing digital and data transformation with adaptive organisation models and customer centred measurement
You can also take this information back to your team by downloading our infographic:
