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Programmatic

 

We deliver programmatic campaigns that add measurable value to our clients by using the latest technology, being committed to transparency and by activating people-based marketing techniques. As a Google partner with access to pre-release betas, we are at the forefront of the industry; this allows us to give clients access to the latest tools, while we're constantly creating bespoke solutions that match our clients' needs. Alongside this technological evolution, we use our proprietary audience technology, M1, to activate addressable audiences and provide businesses with real-time customer insight that drives performance.

 

Stats

400 %
Department growth over the past five years, making us one of the largest in the UK
65
Recognised programmatic experts at the agency
76 K
Hours tracked over the past eight months

 

Why it's important

 

With people seeing anywhere between 4,000-10,000 ads a day, it’s becoming increasingly difficult to stand out and have meaningful impact with your customer base. Our team works with you to implement audience-based, data-driven programmatic strategies to cut through the clutter and reach the right people, at the right place and the right time. This means we’re able to execute campaigns in a fully transparent manner that gives you oversight of optimisations and inflight performance. Campaign insights are sent regularly to clients and fed into wider marketing strategies to deliver lasting impact on future marketing plans.

 

What makes us different

Our teams are versatile, trained in both technical skills and marketing strategy. On top of being trained across multiple DSPs, the account managers are also responsible for creative trafficking, campaign planning, channel strategy and testing.  We work directly with our clients who are able to advise on bespoke solutions to drive account maturity. These include automating reporting, optimisations and creative changes based on external factors – we look at each client challenge individually and holistically.

How we work with clients

We build our account teams in a way that maps specific skillsets to the needs of a client, allowing for a more efficient way of working. In an industry where client frustration with the traditional agency is rife, we value transparency and collaboration.  We prioritise spending time getting to know our clients and their business so that we can effectively operate as an extension of your team, not just the agency you work with.

Programmatic Training Courses

Whether it’s an overview to help stakeholders understand real time bidding, to develop ad trafficking experts, or to extend your upper funnel video strategy, we have something for everyone.

Recognising the feature benefits between different Demand Side Platforms, we’ve developed training for some of our favourites. Learn how to design, build and execute display, video and audio campaigns with our friendly bunch of channel experts. 

Ready to learn more?