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Attribution Training Courses

Whether you are looking to understand what attribution is, how you should set up your data driven model in the different reporting and activation platforms, or you would like to understand which attribution vendor can be the best solution for your business, we offer a range of both off the shelf and tailored training programmes that are aligned to our attribution maturity model. 

Our trainers are experts in their field and can support and train you with their specific attribution knowledge not only on Google products, but across many other platforms and vendors. 

Available Attribution Training Courses

Attribution 101 Training Course

The attribution landscape has completely transformed in recent years. Use this course to explore the evolution of attribution and understand the importance of attribution for your business. 

Learning Outcomes: 

  • Introduction to attribution, the importance of it, and the current challenges in the market. 

  • Choosing the approach that’s right for you: in-built, third-party vendor, or custom solution. 

  • Learn how to build attribution into your strategy and advance your digital marketing maturity. 

Attribution Technology Training Course

Deploying an attribution solution starts with your ad tech stack. Learn how and why deploying an attribution solution comes up against many challenges. Understand how attribution platforms are assessed from a technology and data perspective, including cost data linking, platform hierarchy and settings, naming taxonomy, measurement and platform integrations. 

Learning Outcomes: 

  • Explore how ad tech stacks are integrated, and why the onboarding process is important for any attribution analysis project. 

  • Reconcile cost into an attribution solution, considering the challenges that this entails. 

  • Deploy and mature your attribution measurement plan. 

  • Understand the importance of a naming convention taxonomy and how to tackle this in a meaningful way from design to deployment.

Attribution Strategy Training Course

Developing a multi-channel attribution practice can be difficult in the current competitive and fragmented landscape. Understand the many platforms, models, and processes involved in doing attribution right.  

If you want to tailor the session according to the channel your business uses, we have 'Attribution Strategy' training available across Paid Search, Paid Social and Programmatic, delivered by channel experts. 

Learning Outcomes: 

  • Understand how attribution should be used to influence decisions, both in long-term planning and short-term optimisation. 

  • Make use of the various attribution models and reports within your chosen platform (e.g. Google Analytics 360, Campaign Manager, Facebook Attribution Platform). 

  • Learn how to read the data to get the most useful insights. 

  • Identify actionable changes to improve campaign performance across different channels (Paid Search, Paid Social, Programmatic). 

Ready to learn more?