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Audiences/DMP Training Courses

At Merkle we love data. We continuously learn about new ways of understanding and reaching audiences through market leading DMPs. We have the best talent too – our seasoned DMP consultants have years of experience in operating and managing multiple platforms in various scenarios. But that’s not all – they love sharing their knowledge and skills with others. 

Our training programme is inspired by real life. We have helped many clients in various stages of DMP adoption. These authentic interactions have formed the foundation of our modules. There’s something for everyone: regardless of your current station, we can offer you customised training in deciding to get a DMP, choosing the right one, putting it to use, and getting the best out of it. 

Available Audiences/DMP Training Courses

Available Audiences/DMP Courses: 

  1. Audiences 101 

  1. DMP 101 

  1. Adobe Audience Manager 

  1. Salesforce Audience Studio 

Audiences 101 Training Course

A hands-on session taking a deep-dive into audiences; understanding the behaviour of your customers and using data to make informed decisions. 

 Learning Outcomes: 

  • Audience Ideation

  • Audience Collection

  • Audience Communication

 

DMP 101 Training Course

Understanding the DMP starts with the digital ecosystem and the position of the DMP within it. This session starts at the beginning and provides deep insights into what DMPs are, what they do, their benefits, and areas of application. 

Learning Outcomes: 

  • An introduction to the online advertising ecosystem and the technologies surrounding DMPs. 

  • 1st, 2nd, and 3rd party data and the three core DMP functions. 

  • A review of example application areas of the DMP and maturity roadmap.

Adobe Audience Manager Training Course

Suitable for beginners and intermediate users of Adobe Audience Manager DMP, we run through everything that is required to set up and roll-out your DMP effectively. 

Salesforce Audience Studio Training Course

Suitable for beginners and intermediate users of Salesforce Audience Studio DMP, we run through everything that is required to set up and roll-out your DMP effectively. 

Ready to learn more?