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CRO Training Courses

Our seasoned experts in CRO can help you turn your existing visitors into customers. Training sessions cover topics from data-driven optimisation methodologies to consultancy on how to ensure your business has the right people, process, technology and mindset for a successful programme. But that's not all, we also offer training on a multitude of different optimisation platforms.

Whether you are new and looking to start up an optimisation programme, or are looking to understand best practices, our training sessions will give you the tools you need to deliver a high-quality, high-velocity, statistically-rigorous programme. 

Available Conversation Rate Optimisation Training Courses

CRO 101 Training Course

This session will introduce the importance of nurturing a culture of data-driven experimentation to increase conversion rates and mitigate the risks of deploying your 'gut-feel'.

Learning Outcomes: 

  • Introduction to Conversion Rate Optimisation

  • Overview of Conversion Rate Optimisation Methodologies

 

Adobe Target Training Course

Learn the best practices of website testing and personalisation using Adobe Target. This session will run through the core concepts and workflows for you to be able to use the tool with confidence. 

Learning Outcomes: 

  • Intro to the Adobe Target interface and core concepts 

  • Experience cloud integrations 

  • Activity types: AB, XT, automated personalisation, MVT and recommendations 

  • Visual Experience Composer 

  • Previewing, QA and publishing 

  • The reporting interface 

 
CPD logo

Google Optimize Training Course

Learn the best practices of website testing and personalisation using Google Optimize (360).

 Learning Outcomes: 

  • Capabilities of the integration with Google Analytics & Google Ads 

  • Types of experiences: A/B, MVT, redirect, personalisation & server-side testing

  • Previewing, QA and publishing 

  • Reporting Interface and post-experiment reporting in GA 
     

     

Optimizely Foundation Training Course

Learn the best practices of website testing and personalisation using Optimizely Web.

Learning Outcomes: 

  • Intro to Optimizely Web, interface and core concepts

  • Pages, Events, Visual Tags & Audiences 

  • Types of experiences: A/B, MVT, multipage 

  • Previewing, QA and publishing

  • Reporting Interface 

 

Optimizely Personalisation Training Course

This session builds on the Optimizely Web Foundations, giving you the understanding necessary to work through more complex web experiments.

Learning Outcomes: 

  • AB/MVT experiences vs personalisation campaigns 

  • Custom events, code based tags and editor

  • Custom attributes and external attributes 

  • Page activation triggers 

  • JavaScript and behaviour API

  • One-to-one dynamic personalisation 

 

CRO Strategy Training Course

Applying the principles of conversion rate optimisation, learn how to turn your existing visitors into customers.

 Learning Outcomes: 

  • How to build out a strategic KPI framework 

  • Identifying insights, ideating testing strategies, and hypothesis creation 

  • Experiment types: A/B, MVT, multipage, redirect 

  • Results analysis, sharing and advanced statistical reporting 

  • Optimisation vs personalisation 

  • Program reporting metrics and maturity 

 

Ready to learn more?