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Creative Training Courses

We understand that sometimes clients want to in-house creative (or just want to become more savvy), and we need to be there to support them regardless of organisation size or complexity. 

Our team comprises of creative designers, technical designers, copywriters, video producers & creative technology specialists, all trained to deliver effective training in their specialist areas. We have already successfully trained clients on performance creative through to dynamic creative, from small through to large clients.

We look forward to supporting your digital creative maturity.

Creative 101 Training Course

This session will introduce attendees to the importance of creative in marketing. Attendees will also get to grips with the concepts of experiential creative and performance creative.

Learning Outcomes: 

  • Understand how creative has been influenced by digital channels, and has become measurable. 

  • Understand and describe the importance of creative in your customer's perception of you in driving consumer experience (CX). 

  • Ability to describe performance creative and experiential creative principles. 

  • Understand that the success of any campaign, including creative, comes down to integration between teams across media & strategy. 

Digital Translation Training Course

Investing in an engaging and unique creative concept for your campaigns will always be important. However, how can you be sure your concept will make sense and translate well onto digital? This session introduces the concept of digital translation, and demonstrates how you can translate master creative concepts effectively onto any digital channel. 

Learning Outcomes: 

  • Trainees can describe what digital translation is and it's benefits. 

  • Trainees are comfortable describing and actively translating concepts into specific channels. 

  • Trainees are comfortable describing and actively translating concepts into specific formats. 

  • Trainees are comfortable explaining the need for cross team collaboration to successful execute digital translation, and can describe the key pillars for success. 

 

Creative Testing & Optimisation Training Course

Testing creative is essential in any channel to ensure ongoing improvement in performance.

Learning Outcomes: 

  • Trainees will confidently design creative testing plans, exploring the concept of 'fair testing' and calculating statistical significance. 

  • Trainees will work through the concept of audience testing and build testing plans focused on audiences, including the process of insight logging. 

  • Trainees will feel confident in championing the importance of creative testing within the business. 

Performance Creative 101 Training Course

Studies have shown that up to 70% of the performance of a campaign can come from the creative, whilst only 30% comes from the targeting and media buy.

Learning Outcomes: 

  • Understand and describe experience creative, and it's importance in the top and bottom-of-the-funnel activity.

  • Understand the need for different creative approaches to different channels and different formats to drive performance.

  • Trainees can describe the need for templating creative to drive performance creative practices. 

 

Performance Creative By Channel Training Course

Covering in-depth the approaches and rules that should be applied to creative based on the channel where they will be used. Specific sessions available for Display, Email, Social and YouTube. 

Learning Outcomes: 

  • Trainees are confident explaining the concept and providing an overview of performance creative principles. 

  • Trainees have an understanding of the basic rules of performance creative format design and copy. 

  • Trainees are confident in explaining the importance of an audience-centric approach; how design/copy can adapt to audiences, and the importance of testing. 

 

Display: Dynamic Creative Training Course

Dynamic creative (DCO) is a key asset for personalisation and creative testing within Programmatic. In this session your designers and/or developers will learn how to build and manage dynamic creative in-house, using any DCO tool of choice. 

Learning Outcomes: 

  • Trainees can explain the difference between Google Sheet and XML feeds

  • Trainees understand how to build a dynamic template in Google Web Designer, and explain the template requirements. 

  • Trainees can set up a Google Sheet feed, ingest this into Studio, and successfully bind templates to the feed. 

  • Trainees can successfully QA and test dynamic templates and feeds in Studio. 

 

Display: HTML Creative Build (Google Web Designer & Studio) Training Course

Learn how to build HTML creatives using Google Web Designer (GWD) and Studio. This session is suited to designers or animators, and is appropriate for brands running Display across any targeting. 

Learning Outcomes: 

  • Trainees are confident using GWD to build a basic animated ad using the simple timeline and adding their own assets.

  • Trainees are confident in using the advanced animation timeline and adding components into their ads. 

  • Trainees understand the need for events and exits, adding and using them with confidence. 

  • Trainees can publish creatives from GWD to Studio, ready for trafficking. 

 

Display: HTML Creative Build (HTML/CSS & Studio) Training Course

Learn how to build HTML creatives using HTML/CSS code and Studio. This session is suited to developers, and is appropriate for brands running Display across any channel. 

Learning Outcomes: 

  • Trainees are confident using HTML/CSS to build a basic animated ad using text and multiple assets. 

  • Trainees are confident in explaining the need to use Studio and it's benefits. 

  • Trainees understand the need for events and exits, and can add and use them with confidence. 

  • Trainees can publish creatives to Studio, ready for trafficking. 

 

Ready to learn more?