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Programmatic Training Courses

Whether it’s an overview to help stakeholders understand real time bidding, to develop ad trafficking experts, or to extend your upper funnel video strategy, we have something for everyone.

Recognising the feature benefits between different Demand Side Platforms, we’ve developed training for some of our favourites. Learn how to design, build and execute display, video and audio campaigns with our friendly bunch of channel experts. 

Programmatic 101

A top-level overview of programmatic as an effective media strategy to reach users throughout the entire funnel.

Learning Outcomes: 

  • An introduction into the evolution of the programmatic landscape and how advertisers can reach the right customer at the right time, with the right message. 

  • A deep-dive into the auction mechanics of programmatic buying.

  • Identify the different buy methods within the publisher waterfall, understand the key benefits and how they can be used when executing campaigns with desired KPIs. 

  • Appreciate the impact that different creative formats can have on performance when being served programmatically.  

 

Attribution for Programmatic Strategy

Understand the value of attribution in your Programmatic campaign decision-making process. Learn how to make use of the reports available within Campaign Manager and Analytics 360, and how to read the data to gain the most useful insights. 

Learning Outcomes: 

  • Attribution in the Programmatic landscape. 

  • Using the correct attribution reports to deliver improved Programmatic campaigns. 

  • Making use of the reporting capabilities in Campaign Manager, Google Analytics and Google Analytics 360. 

  • Interpreting data from attribution reporting and leveraging the insights within Programmatic campaigns. 

  • Using attribution data to improve decision-making. 

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Campaign Manager Training Course 

Learn how to manage ad serving capabilities utilising key features for tracking, trafficking, reporting and brand safety.

Learning Outcomes: 

  • Considering structural architecture in relation to business objectives. 

  • Building audiences and floodlight pixels according to website capabilities and tracking requirements.

  • Trafficking creative and tracking other marketing activity. 

  • Analysis of brand safety, and leveraging reports and interpreting data for insight.

Adobe Ad Cloud DSP Training Course

Learn how to plan, build and buy programmatically across Adobe using our best practice guidelines. Develop a toolkit for targeting, automation and analysis for improving performance. 

Learning Outcomes: 

  • Understanding the basics of Adobe’s Advertising offering and how Adobe as a DSP fits into the programmatic landscape. 

  • Taking a deep dive into the targeting tools within Adobe and apply best practice for effective programmatic campaigns.

  • Learning about campaign hierarchies and how to build both display and video campaigns within the Adobe DSP. 

Find out more about our Adobe training courses here.

 

Amazon DSP Training Course

Explore why Amazon is a fantastic addition to your eCommerce or Branding campaign.

Learning Outcomes: 

  • Taking a deep dive into the targeting tools and buy methods within Amazon and applying best practice for effective programmatic campaigns.

  • Understanding what is needed when developing Amazon creatives. 

  • Learning about the different reporting and tracking tools within Amazon, and how to leverage campaign insights. 

 

AppNexus DSP Training Course

Learn how to plan, build and buy programmatically across AppNexus using our best practice guidelines. Develop a toolkit for targeting, automation and analysis for improving performance. 

Learning Outcomes: 

  • Understanding the basics of the DSP landscape and where AppNexus fits. 

  • Taking a deep dive into the targeting tools within AppNexus and applying best practice for effective and programmatic campaigns. 

  • Understand how to use the various targeting tools and buying methods to plan effective campaigns. 

  • Understanding what is needed when developing AppNexus creatives. 

  • Learning about the different reporting and tracking tools within AppNexus and how to leverage campaign insights. 

 

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Display & Video 360 Training Course

Learn how to plan, build and buy programmatic media, including display, video, native and audio.

  • Using a full funnel approach to understand targeting tactics, inventory buying and creative opportunity. 

  • Preparing and constructing a programmatic campaign, using bulk editing features effectively. 

  • Leveraging reports and interpreting data for insight and activating tests to drive ongoing improvement. 

YouTube via DV360 Training Course

Explore why YouTube is a crucial platform for high impact storytelling and branding. Learn how to plan, build and activate YouTube campaigns through DV360 for various KPIs and goals.

Learning Outcomes: 

  • Why YouTube? Exploring the different buying routes and formats available.

  • A deep-dive into the ad formats, targeting options and capabilities of running YouTube via DV360. 

  • How to plan an effective YouTube campaign in DV360.

  • Best practices for campaign building, YouTube videos and optimisation.

 

Ready to learn more?