Truth in data. Proof in performance.
Merkle is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 25 years’ experience, we are proud to be recognised as a global leader.
Performance marketing focuses on creating testable campaigns with measurable outcomes. Results are judged on how well a campaign has performed, the value of your customer relationships and the loyalty earned against your marketing investment. But what sets us apart is our truly customer-focused approach. We employ individualised targeting and personalised messaging that works as a key driver of performance. It takes personalisation to another level, delivering unique and tailored customer experiences in real time.
Marketing campaigns optimised to the individual level – simple to understand, not so simple to achieve.
But that’s what we do.
We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.
Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance creative and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.
Based in Columbia, Maryland, with more than 50 locations and more than 12,000+ employees worldwide, our EMEA headquarters sits in the heart of London with offices across the UK, Spain, DACH, Northern Europe and the UAE.