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Highlights from the report:
- The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018 assessed the state of the customer database and engagement agency market by evaluating the strengths and weaknesses of eight of the most significant agencies across 32 criteria. The evaluation focused on current offering, strategy, and market presence.
- See why Forrester said, “Merkle is an all-around solid agency counterpart to the marketing technology clouds. References speak highly of its collaborative nature, even when working with direct competitors, and of its deep understanding of clients’ businesses and challenges.”
- Merkle received the highest possible scores in the martech integration, client engagement, market approach, and innovation road map criteria. For first-party PII management and data enrichment strategy criteria, Merkle scored among the highest of all the providers evaluated. Merkle believes that this extremely strong showing validates our tireless pursuit of excellence in people-based marketing, driven by our deep roots in data, analytics, and technology.
- In the report, Forrester goes on to state, “Merkle’s data exercise response went above and beyond, with strategic recommendations and terrific, marketer-friendly dashboards.”