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Who We Are

Truth in data. Proof in performance.

Merkle is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 25 years’ experience, we are proud to be recognised as a global leader.

Performance marketing focuses on creating testable campaigns with measurable outcomes. Results are judged on how well a campaign has performed, the value of your customer relationships and the loyalty earned against your marketing investment. But what sets us apart is our truly customer-focused approach. We employ individualised targeting and personalised messaging that works as a key driver of performance. It takes personalisation to another level, delivering unique and tailored customer experiences in real time.

Marketing campaigns optimised to the individual level – simple to understand, not so simple to achieve.

But that’s what we do.

We help brands transform their marketing into people-based marketing that works. Using a combination of first- and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion, but also build on tomorrow’s increased loyalty and customer value.

Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance create and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

Based in Columbia, Maryland, with 50 locations and 5,500 employees worldwide, our EMEA headquarters sits in the heart of London with offices across the UK, Spain, Germany, The Netherlands and the UAE.

Fast Facts

  • 400+
    World-class clients
  • 46
    Offices worldwide
  • $1.5B
    Managed in global media
  • 150+
    Managed marketing databases
  • 3.7B
    First-party customer records managed
  • 250
    Petabytes of data traffic through our network
  • 10B
    Personalized emails delivered annually
  • 20M+
    Mobile messages delivered annually
  • 150K
    Campaigns annually
  • 10K
    Analytic models annually
  • 5,200+
    Employees globally
  • 850
    Employees in digital media
  • 1,550
    Technologists
  • 850
    Data scientists/analysts
  • 400
    User experience experts
  • 300
    Creative specialists
  • 150
    Customer strategists
  • 600
    Client management professionals

Clients We Serve


Our Strategic Partners