While the success of your search program depends on having a solid foundation in place along with a sound holiday plan, you also have to execute that plan strategically. Here are some tips to make sure you have everything covered for these key months.
While you may have already completed some of these items, the holiday period can be hectic and unpredictable. Use this guide to make sure you have all your bases covered this year!
For additional holiday tips, check out these other RKG resources:
Adam Audette and Ryan Gibson, discuss strategies for SEO, PPC, and PLAs as consumers shift to gift-giving mode for the upcoming holiday season.
This report covers covers Q3 2014 trends for paid search, SEO, product ads, social media, display advertising, comparison shopping engines and more, providing valuable insights and industry trends as we head into Q4.