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CRM

 

At Merkle, we help you attract, nurture and retain valuable audiences through all addressable channels. 

 

 

We use our deep expertise in data, technology and analytics to determine what each individual is likely to respond to, with what frequency and via which channel.  

Our CRM approach is key to understanding each client, their needs, and how your brand can meet them. From frequency to channel, time, content and personalization, we create CRM programs that engage and drive loyalty.

 

Other capabilities

Customer Strategy

Customer Strategy

Data-driven strategies to place the client at the center according to People-Based Marketing.

 

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Media & Attribution

Media & Attribution

Assessment of media performance to identify business opportunities. 

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Orchestration

Orchestration & Decisioning

Understand and make technically feasible the omnichannel strategy of our clients.

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Optimization & Personalization

Optimization & Personalization

Personalized, data-driven experiences that place the user at the center of the strategy.

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Ready to learn more?