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Customer Strategy

 

At Merkle, we build data-driven strategies in which the user / customer is at the center. We design omnichannel activation strategies following People-Based Marketing approach. 

 

We design personalized activation strategies for consumers, defining the right channels, products, messages and moments to impact each audience in an orchestrated way.

Our technologies

  • Adobe Analytics

Other capabilities

Customer Analytics

Customer Analytics

Audience analysis to define business strategies.

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Media & Attribution

Media & Attribution

Assessment of media performance to identify business opportunities. 

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Orchestration

Orchestration & Decisioning

Understand and make technically feasible the omnichannel strategy of our clients.

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Optimization & Personalization

Optimization & Personalization

Personalized, data-driven experiences that place the user at the center of the strategy.

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