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Data Collection

 

At Merkle we build and manage a solid data lake thanks to the development of data collection processes in all your channels.

 

 

In addition, all the information is standardized and centralized under the same data taxonomy so it can be sent to the different Digital Analytic tools.

We guarantee the quality of your data thanks to continuous review and analysis processes.

Our technology

  • Tealium IQ
    Adobe Analytics
  • Google Tag Manager
    Launch adobe

Other capabilities

Data Integration

Data Integration

Cloud data solutions to integrate multisource and multichannel information.

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Data Analytics

Data Analytics

Analysis and reporting of your digital assets to generate insights of our business strategies and actions.

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Customer Analytics

Customer Analytics

Audience analysis to define business strategies.

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Ready to learn more?