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Performance Media

 

At Merkle, we plan, activate and optimize digital media campaigns according to strategies based on customer data in order to improve the long-term effectiveness and efficiency of the channels.

We build and manage the ad-tech solution you need, planning and executing the campaigns defined in the activation strategy.

 

 

 

 

Our technologies

  • Adobe Analytics

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Other capabilities

Customer Strategy

Customer Strategy

Data-driven strategies to place the client at the center according to People-Based Marketing.

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Orchestration

Orchestration & Decisioning

Understand and make technically feasible the omnichannel strategy of our clients.

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Optimization & Personalization

Optimization & Personalization

Personalized, data-driven experiences that place the user at the center of the strategy.

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