The Merkle Consumer Retail Goods (CRG) practice has built a world class team with widely varied experiences across all areas and disciplines of CRG marketing. They have designed, deployed and supported strategic, analytic, and technology based solutions across some of the world’s most recognized brands. Our team is comprised of seasoned industry executives across brands, agencies and marketing services providers, with track records in consumer retail goods marketing. They understand client goals and objectives, delivering ROI based CRM solutions that drive competitive advantage and sustained revenue growth.
At Merkle, we understand the brand culture; the shift toward customer centricity, and the challenges in engaging and communicating directly with consumers across touchpoints. Merkle’s “customer centric” value proposition has been growing in the CPG industry over the last 6 years as we have infused 20+ years of direct-to-consumer best practices from other industries, coupled with our dedicated team’s deep retail and consumer goods knowledge.
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