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Mark Clydesdale

VP, Transformation & Strategy
Mark Clydesdale

Mark is a team leader within the Strategic Business Solutions team and heads up Merkle’s Transformation practice in EMEA.

Mark believes passionately in putting customers at the heart of all decision making, and that all decisions should be driven by data and insight. Mark has successfully demonstrated this philosophy across roles both client side and agency side, with a focus on improving customer marketing through increased personalisation and targeted offers that deliver positive return on investment.

Mark started his career as an analyst before moving over to running marketing campaigns and developing marketing strategy. This combination of data literacy and strategic thinking allows Mark to support multiple client needs and gives him a firm grasp of developing People Based Marketing (PBM) end to end. Mark and his team have now successfully delivered a number of transformation projects across multiple Merkle clients, particularly in Telco, Banking and Finance verticals.