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Matt Heffer

Vice President, Solutions EMEA
Matt Heffer

Starting in Tech Development, Matt has spent several years in Testing, moving into Technical Support, Product Development, Consulting - and finally became a fully-fledged Solutions Architect. Driven by an “obsession to understand how things work”, this experience means Matt intimately understands every stage of the software lifecycle. So he’s in a unique place to objectively advise on the full gamut: product selection, implementation, innovation and when the time comes, replacement.

Matt Joined Merkle in 2014 and took charge of the Professional Services team. Now part of the Merkle Solutions team for EMEA, Matt is responsible for ensuring our clients are implementing the right solutions, using the latest Market Innovations and taking advantage of the learnings from Merkle and Dentsu global network. With so much technology now available in the market, Matt’s skills enable him to advise on the best solutions to meet business objectives. It is very easy to purchase technology, but technology is just the enabler!