For Financial Services and Insurance Marketing Leaders
Webinar 1: The Three C’s of the Addressable Customer Experience
To deliver an effective addressable customer experience and drive an impressive spike in response rates, you must know your customers and their motivations, be able to target and track their digital interaction, and offer content that they care about. This webinar will cover the details of these three crucial elements and teach you how to achieve them using real-life examples.
About the Presenter
Executive Vice President, Chief Strategy Officer
John leads Merkle’s industry practices in Insurance and Wealth Management and Travel, Media, and Entertainment. John has more than 16 years of agency, management consulting, and industry-side experience in digital media, marketing strategy, technology, and analytics. John has been a part of the senior management team since 2008 and currently serves on Merkle’s executive committee.
Other Webinars in This Series
This four-part on-demand webinar series for financial services and insurance marketers discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy.
The Marketing Imperatives outline what an organization must do to ensure that their customer experiences are effective, meaningful, and seamless. Complete the short form to download your free eBook copy of the 2015 Marketing Imperatives: Mastering the Addressable Customer Experience.