Knowing who, what, when, where, how to spend money to elicit a desired reaction. It is measured by favorable performance in sales, retention, profit and/or cost figures. Get it wrong and you will lose much. Get it right and the sky’s the limit. Thankfully, Merkle has developed a science over the years to compliment the equally important element of art.
Our personalization capabilities draw from granular-level data to make recommendations based on what an individual is likely to need and respond to. Our approach to personalization is to start with customer experience use cases and strategy and build out a clear roadmap and plan to evolve the execution sophistication and breadth.
Merkle Analytics has solutions that help our clients optimize each of their marketing media and channels from their owned websites to Facebook Custom Audiences to Addressable TV. Our solutions drive higher ROI because they help clients to better understand the drivers behind performance, to eliminate wasted marketing spend, and to capitalize on opportunities for more targeted and relevant communications.