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Marketing Technology Strategy

Cut through the noise in a world of complex and rapidly changing marketing technology

In the space between the CIO and the CMO, your organisation needs marketing technology expertise at the stakeholder or steering committee level.

Our strategy team, a combination of both marketing practitioners and technology specialists, is supported by a 28-year foundation in marketing technology and deep experience with countless Fortune 500 companies. As your partner, our team is uniquely positioned to provide a holistic assessment of and comprehensive plan for your organisation’s marketing technology infrastructure, with actionable recommendations aligned to real business outcomes and stakeholder buy-in across the organisation. 

After the strategy phase, we offer retainer-based advisory services for planning and implementing successful change.

How we work with you

Assessment

By leveraging a proprietary set of maturity models, the team identifies key themes, assets (what’s working, what’s not working) and opportunities for improvement between your current and ideal capabilities.

Recommendations

Next, the team creates a set of specific technology initiatives to achieve your business goals. This includes a visualised conceptual technology blueprint depicting the recommended ecosystem and how each part integrates.

Roadmap

Finally, a multi-phase roadmap is developed as an actionable, high-level, sequenced plan and investment estimation designed to achieve your organisation’s vision.

Our Services Include

This Service Supports:

Technology Enablement

Services

  • Customer Strategy
  • Performance Media
  • Customer Experience
  • Data
  • Analytics
  • Marketing Technology
  • Training Programmes
  • CRM & Loyalty
En nuestra compañía