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Google Partnership

The Merkle + Google Partnership

Merkle is a certified partner of both the Google Cloud Platform and the Google Marketing Platform. As a leading global performance marketing agency, Merkle uses both Google platforms to help create competitive market advantages for our clients, who are among the top brands around the world.   

We are Google Cloud certified partner in marketing analytics

 

As a certified partner for Google Cloud Platform (GCP), Merkle consolidates large and disparate sets of offline consumer data with online data produced from campaigns, plus third-party data. The results are a more comprehensive dataset created in a matter of days (what once took months). The data are queried and analyzed to generate insights and reports that give marketers a more complete view of their customers and prospects.

As important, audiences can be developed from the dataset and activated in search, display and video campaigns using DV360 and SA360 in the Google Marketing Platform (GMP). Campaign performance is then measured using the Analytics360 solution in GMP.

Merkle and Google Cloud Platform

Services include:

  • Cloud Migration Strategy
  • Roadmap planning
  • Architecture and design services
  • Global implementation services
  • Managed services
  • Training and enablement
  • Cloud for Marketing (C4M)
Google Cloud Platform

By the Numbers

 

35 +
Google Certified Architects
100 +
Cloud Experts
2
Google Cloud Authorized Trainers

 


Merkle and Google Marketing Platform

Google Marketing Platform

Services include:

For Display & Video 360

  • Licensing reseller
  • Managed Services
  • Training and Enablement
  • Network Setup, Architecture and Design
  • Campaign Setup, Architecture and Design
  • Media Planning & Buying  (Direct Buys & Programmatic)
  • Campaign Optimization
  • Data Management and Reporting

For Search Ads 360

  • Managed Services
  • Training and Enablement
  • Campaign Setup, Architecture and Design
  • Planning & Buying
  • Campaign Optimization
  • Data Management and Reporting

For Analytics 360 and Optimize 360

  • Licensing
  • Managed Services & Training
  • Assessments & Roadmaps
  • Instrumentation & Deployments
  • Advanced Analytics & Attribution
  • Proprietary Data Science Tools
  • Testing & Optimization
  • BI & Data Visualization

By the Numbers

 

22
GA Solution Architects and Engineers
131
GAIQ Analysts and Statisticians
10
Testing and Omnichannel Personalization SMEs

 


 

90 +
DCM / DBM Certified Specialists
30 +
Ad Operations SMEs
10
IAB Ad Ops Certified Specialists

Ready to learn more?