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How advanced is your loyalty strategy?

Take the Human Loyalty® Maturity Assessment, find out your score, and get guidelines for optimizing your loyalty program. Our five-stage directional scale is based on decades of expertise creating loyalty solutions for brands across industries. The assessment results will help you:

  • Understand your loyalty program’s current maturity against competitors
  • Plot your brand’s level of advancement in loyalty and engagement
  • Serve as a guideline for developing your martech stack
  • Optimize your loyalty program

What Consumers Say

# 1
cause of dissatisfaction with loyalty programs is the time it takes to earn a reward.
86 %
would like to be able to select the benefits they receive.
35 %
would like to be able to unlock additional features.
59 %
indicate the most important way a brand can interact with them is through surprise offers and gifts.

What is Human Loyalty?

We believe that a loyal consumer is a brand’s greatest asset. Our Human Loyalty vision recognizes that loyalty must be earned and is more than a marketing program; it’s the outcome of all experiences that a consumer has with your brand. However, many brands experience roadblocks in delivering personalization across the total customer experience. Ready to raise your score?

 

Ready to raise your score?

 

Start with a Human Loyalty Blueprint

We don’t believe in cookie-cutter loyalty solutions. Our experienced consultants partner with you to develop tailored loyalty and consumer engagement solutions using our proven framework. ​A truly collaborative approach, Blueprints deliver a complete strategy and execution plan.