Topic:
Digital Strategy
| Marketing Technology
Latest Posts
Adobe Target: To Personalize and Enhance your Customer Experience
Digital advertisement has become more prevalent and efficient, it has placed the buying power back into the hands of buyers and customers, making it an absolute necessity for marketers to get more creative.
Topic:
Marketing Technology
Q - Learning
Throughout our lives, we perform several actions to pursue our dreams. Some of them bring us good rewards and others do not. In that description of how we pursue our goals in daily life, we framed for ourselves a representative analogy of reinforcement learning.
Topic:
Marketing Technology
Machine Learning 101: The world is learning new & powerful skills
We humans learn from experiences and machine follows the instructions given by Humans. What If machines start to learn from experiences? This interesting activity is called as Machine Learning. Instead, it is more than just learning, it is also about reasoning and understanding.
Topic:
Marketing Technology
Marketing Data Science 101: Linear Regression
Marketer’s look for past trends to estimate the upcoming traffic on a website, or to decide what budget would fetch how much revenue or how much to invest in at a particular channel to gain the targeted sales but does this always give the right figure or number?
Topic:
Marketing Technology
| Data and Analytics
What is Data Science and what does a Data Scientist do?
Yes, you must have heard that the most sought-after job in the 21st century is working as a “Data Scientist”. Today, Silicon Valley is booming with data scientist jobs and in the coming years several more jobs would be floating in the industry.
Topic:
Marketing Technology
Advanced Google Data Studio for Every Insightful Report
Google Data Studio has proven it is worth being the finest tool providing unparalleled features that the world of analytics was longing for. The extraordinary features like data connectors, interactive reports have enabled creating automated & engaging reports.
Topic:
Marketing Technology
AI in Search: What OpenAI’s GPT-3 means for Google and SEO?
There is a great hype around the latest natural language generation (NLG) model launched by the OpenAI group.
Topic:
Marketing Technology