Blog - Marketing Technology

Digital advertisement has become more prevalent and efficient, it has placed the buying power back into the hands of buyers and customers, making it an absolute necessity for marketers to get more creative.

Throughout our lives, we perform several actions to pursue our dreams. Some of them bring us good rewards and others do not. In that description of how we pursue our goals in daily life, we framed for ourselves a representative analogy of reinforcement learning.

We humans learn from experiences and machine follows the instructions given by Humans. What If machines start to learn from experiences? This interesting activity is called as Machine Learning. Instead, it is more than just learning, it is also about reasoning and understanding.

Marketer’s look for past trends to estimate the upcoming traffic on a website, or to decide what budget would fetch how much revenue or how much to invest in at a particular channel to gain the targeted sales but does this always give the right figure or number?

Yes, you must have heard that the most sought-after job in the 21st century is working as a “Data Scientist”. Today, Silicon Valley is booming with data scientist jobs and in the coming years several more jobs would be floating in the industry.

Google Data Studio has proven it is worth being the finest tool providing unparalleled features that the world of analytics was longing for. The extraordinary features like data connectors, interactive reports have enabled creating automated & engaging reports.

There is a great hype around the latest natural language generation (NLG) model launched by the OpenAI group.