Marketing Technology

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What is Data Science and what does a Data Scientist do?

Authored by: Sahil Bansal |
Published on: Jun 07, 2021

Yes, you must have heard that the most sought-after job in the 21st century is working as a “Data Scientist”. Today, Silicon Valley is booming with data scientist jobs and in the coming years several more jobs would be floating in the industry.

Topic: Marketing Technology

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Advanced Google Data Studio for Every Insightful Report

Authored by: Priti Paraskar |
Published on: Dec 31, 2020

Google Data Studio has proven it is worth being the finest tool providing unparalleled features that the world of analytics was longing for. The extraordinary features like data connectors, interactive reports have enabled creating automated & engaging reports.

Topic: Marketing Technology

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AI in Search: What OpenAI’s GPT-3 means for Google and SEO?

Authored by: Rewati Khare |
Published on: Sep 25, 2020

There is a great hype around the latest natural language generation (NLG) model launched by the OpenAI group.

Topic: Marketing Technology

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Sneak Peek into Future of SEO with Augmented Reality

Authored by: Rewati Khare |
Published on: Aug 12, 2020

When we say augmented reality (AV), the first thing which might come to your mind will be either a science fiction movie or capturing a Pokémon. You must have experienced augmented reality as a part of your daily life.

Topic: Marketing Technology

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Why is Marketing Automation Important in e-commerce?

Authored by: Shubham Bhardwaj |
Published on: Apr 06, 2020

Why is Marketing Automation Important in e-commerce?

Topic: Marketing Technology | Amazon and eRetail

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How to Centralize Your Data and Improve Audience Analysis

Authored by: Jon Regan |
Published on: Feb 11, 2019

More data means a struggle, not only with the sheer volume of data, but also in housing it. The solution? Utilizing a centralized storage platform.

Topic: Marketing Technology

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Building a Marketing Data Platform for Fox Star Studios

Authored by: Umang Sejpal |
Published on: Jan 10, 2019

Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience’s purchase journey through a digital campaign.

Topic: Marketing Technology

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7 AI Trends Every Marketer Should Know in 2018

Published on: Feb 15, 2018

When it comes to marketing and advertising, a lot of brands are leveraging the data about their users but to a person without a technical background, it becomes a little difficult understanding artificial intelligence, implementing and leveraging its advantages. So what is it all about?

Topic: Marketing Technology

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