Now that we are all set to end the lockdown, businesses are focusing on quick recovery and get back to the top of the funnel using all types of marketing mix.
Thankfully, SEO was not hit hard during these uncertain times and is still a great tool to help in quick recovery.
This article contains some handy tips for businesses to start planning towards getting back to normal by slightly adjusting the strategy to find relevant content ideas.
Google Search Console
[Set up] and use Google Search Console to review your week on week impressions and clicks and identify ‘new’ and ‘improved’ keywords. These are the keywords for which your website has now started to get visibility and should be a great opportunity to optimize for. Adapt existing content or build new content to target those keyword categories.
Google Trends / Alerts
It’s a good idea to keep a close eye on Google trends and start capturing ‘rising’ and ‘breakthrough’ queries for a specific topic. This data will help in content planning and tapping on some highly trending keywords. Google alerts helps you stay at the top of daily trending news stories and mentions about a particular keyword category. You can use this to build real-time stories.
Answer The Public
https://answerthepublic.com/ is a great way to find keyword clusters and more importantly top questions about a topic. This can be useful to optimize the FAQ page or even start ranking in People Also Ask section in Google.
Striking distance optimization
Striking distance refers to two set of keywords: ones for your site rank between position 6-20, and, keywords for which you don’t rank above your competitor, but the margin isn’t too big. In both the cases, there is a great opportunity to optimize and move those rankings quickly.
One great way is to use Google Search Console or by using any third-party tool such as SEMrush content gap analysis.
Google instant suggestions and Related query section
Google instant can be a useful tool to identify real time trending searches and related topics. Though it may not be relevant to all query types but is a useful tool if you’re looking for different ways of how users search for the same information.