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Data Visualization 101: Data Studio

Data visualization is presenting an enormous set of data in an easy-to-understand and presentable format. It gives us an unmistakable image of what the data implies by giving it a graphical representation. It makes the information more natural for the human brain to comprehend and helps us visualize unique patterns, examples, and exceptions inside enormous data collections a lot less complicated. Data visualization is one of the steps of the data science process, which states that after data has been collected, processed and modeled, it is to be visualized for conclusions to be made. Data visualization is also an element of the broader data presentation architecture (DPA) discipline, which aims in identifying, locating, manipulating, formatting and delivering data in the most efficient way possible.

Provided its many benefits, it is the way to go when looking at the representation of large data sets, and to help us do this we have tools such as Google Data Studio. Google Data Studio supports us in getting aligned to our long-time vision of representing multi-fold data in the most effective and digestible format. In this article, we would be sharing the very basics of creating a report on the data studio with a basic understanding of Data Studio.

What is Google Data Studio?

Google data studio is a free data visualization tool that is open to all and can match up the entirety of your data sources to convey a solitary report. Data studio may appear to be a tough cookie to crack at first glance, but it is well worth your time and effort because once you have mastered it, you will be able to design informative and visually appealing dashboards that are simple to comprehend, communicate, and customize.

What are the benefits of Data Studio?

The following benefits of Data Studio which have always supported us in making effective reports:

  • Choose from a range of different sources to pull data: Either you want to pull up your data from an analytics report or a google sheet, Data studio covers it all. With multiple built-in and third-party connectors, you can select among various sources to pull data.
     
  • Easy-to-Digest Reports: Even though the purpose of data visualization is to make the data analysis process easier for everyone, the customization and flexibility offered by the data studio add an extra edge to the ease of doing so.
     
  • Share your masterpiece with just a few clicks: The data studio reports are super-easy to share. Unlike many others, downloading is not a requirement for sharing these reports. Like the other tools by google, data studio also has a share button built-in to make sharing of these reports hassle-free. Google is ready to provide us with this much-needed assistance. The Google data studio forum is forever ready to help with any issues faced along the way.

What are the key focus areas while we create a report on Data Studio?

Now you know why you need to opt for Data studio. There are few things you need to focus on while creating your first report.

  • Template: These are some predefined formats used to present your data. They help highlight some of the key features of Data Studio and help us during a time crunch. To create an awesome-looking report in minutes, you can add your data source to one of these templates and "voila!" you have your report ready. You can even customize this to your preference or create a new template for your report.
     
  • Data Sources: As I have mentioned earlier with Data studio you can choose from a wide range of data connectors to pull the data into the reports. The list of these connectors might seem endless with the addition of third-party connectors but this just implies that you have to just select and click on a connector to pull data from it. You can add the data by clicking on the ‘Add Data’ button found in the toolbar.
     
  • Metrics: Metrics are generally used to provide insight into a particular aspect of the collected data. Metrics such as spend or revenue is used with clients who prioritize these the most. Whereas for clients more concerned regarding their brand awareness, metrics such as clicks and impressions might be a better option. Metrics help customize the data showcased to the client’s prioritization to provide the client with a more meaningful report.

Apart from these three, some various features and functionalities might prove very useful while creating a report but let’s go over them some other time. These three are the most basic aspects you need to know about while creating a report.

What is the process of creating a Data Studio report?

Now, all we are left with are the steps to follow to create your very first report on Data Studio. So, here they are:

Step 1: Log in to Data Studio using your google account.

Data studio, like other Google products, can be simply logged in with your current Google account.

Step 2: Add a Data Source

Choose a data collector from the large choice of data collectors given by the data studio. To do so, click the Plus icon on the Google Data Studio main page. This will result in the creation of a new blank report. By clicking on the panel on the right side of the page, you can add a data source to it.

Step 3: Add the required widget to your Reports

Add widgets such as charts, graphs, tables, scorecards or textboxes for better data visualization. The Widgets you want to add to your reports are available on the right-side panel of the page. Select the type that suits your data the most to proceed.

Step 4: Customize your widget as per your requirements

Use specific metrics and dimensions to customize your widgets to your requirement. You can edit the metrics to present the exact data you require. Add in a certain period for comparison to the real-time data set, select the accurate metrics you want to add to your report and make it more specific and to the point. You can make these changes using the panel on the right side of the page.

Step 5: Save and Share

After making the required changes to your reports and editing them according to your requirements, click on save to save them. Afterward, you can share the same using the share option available on the data studio, just like any other Google tool.

Hence, you have your very first data studio report. There is still a lot more to learn when it comes to Data Studio. It is just the beginning to enter a world that provides a plethora of opportunities to view multi-fold data. This supports your vision of creating a digestible format of data representation.

 

At Merkle Sokrati, we provide a holistic approach to understanding your requirements and connecting them with the best possible measures. We are happy to provide you services like Data Management Platforms, Analytics Platforms, Web Personalization Platforms, Tag management services, etc. 

If your business needs help in utilizing the best out of Data Analytics and Visualization, we’re here to help.

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