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How To Leverage Appsflyer In Performance Marketing

Introduction

The global attribution pioneer, AppsFlyer, has unveiled with the leading platforms in the industry, its Campaign Management Integration, including Algolift, Bidalgo, Appsumer and Bidshake. AppsFlyer helps brands to automate the flow of their attribution data to the platform of their choosing, using its robust API.

This integration gives the campaign management partners of AppsFlyer the opportunity to deliver richer and more granular data in real-time, allowing for quicker and better optimization capabilities for campaigns. Marketers no longer need to spend their time and money manually overseeing their campaigns and can now concentrate on scaling up their marketing activities and driving ROI.

A competitive strategic edge in mobile campaigning

This integration has recently been introduced by Appflyer with a range of app and game publishers to help them monitor vital KPIs and simplify their UA process. The real benefit is that our customers can concentrate on what they do best: develop and publish great apps and enable them to be supported by attribution and automation experts by keeping their successful marketing profitable and efficient.

Using AppsFlyer and Bidshake enables us to take full advantage of attribution data, apply our predictive models, and execute customized decisions, automatically and in real-time, through campaigns and platforms. Switching to an automated process made it possible for us to save 50% of the time spent on optimization and increase the ROI of our campaigns.

Performance optimization decisions for advertising can be made without human involvement through AppsFlyer's Campaign Management Integration. These automatic changes are performed several times a day, along with any manual changes, and can be enforced in real-time.

Using the Integration of Campaign Management, we have been able to give marketers complete access to a wider range of data and insights through all AppsFlyer-supported core platforms and leverage our innovative and media insights powered by AI.

Enabling a scalable, open ecosystem

Marketers can accelerate innovation through a connected network of technology partners with AppsFlyer's attribution data as the cornerstone of their software stack.

The challenging challenge of managing various platforms and dashboards is faced by mobile marketers to keep up with the growing number of user acquisition channels. Marketers will streamline their optimization workflows with AppsFlyer's Campaign Management Integration and gain access to richer insights quicker than ever before, all via their favorite platform for campaign management.

This is just our first step towards enabling a fully open environment where brands have the opportunity to choose from a variety of alternatives while leveraging the precise attribution data from AppsFlyer.

The strategy of AppsFlyer aims to provide the consumer with a single holistic view across various touchpoints, connected devices, digital networks, and media outlets. Understanding the task of the installation of the mobile app opens the door for more coherent strategizing across the different channels such as mobile web or OTT. The deep partnership capabilities of the organization give it access to native installation data. The toolset of AppsFlyer, combined with a sophisticated engine that resolves differences between media outlets, gives visibility into an area of marketing spend that is hard to obtain.

DEEP Linking Leverage TO DRIVE Improved Results

Appflyer has developed that deep linking is an attribution function that drives and produces improved output from these channels through a better user experience across different channels. In cases where the number of steps to conversion determines output success, this is particularly important. Using deep links to push users as quickly as possible to the best position in the app, and with the correct context, will unlock higher output across paid and non-paid channels.

But what would it look like to leverage deep links? In this particular sector, it is another common problem. Without showcasing details, several vendors speak about the importance of deep linking. Below, we will discuss how traditional clients utilize an attribution & deep linking service to drive better UX and result from paid and organic channels to try to combat this problem.

  • How does an eCommerce app recognize instances of use? We're going to explore:
  • Running download promotions for mobile applications for Google, Facebook, Pinterest, Snapchat, etc.
  • Deep connection of users to particular goods, including through the installation process through all these channels
  • Build single URLs for all marketing org activities that can drive and calculate installs or opens.
  • Analyze the Download the App banner results at the top of the mobile Web page and in emails
  • Give ad partners a live stream of app downloads to build a real-time blacklist (do not show ads to clients who already have the app)
  • Display consumers a dynamic Easy Reorder ad with previously purchased items with a link to download the app and open the Easy Reorder page upon launching the app.

But you don't stop using cases there. To power a number of use cases, you can utilize an attribution and deep linking solution, both of which have had noticeable growth impacts and can better serve a mobile marketing team.

Social

This is one of the most popular cases of exploiting mobile connections for use.

Email Systems

Another great medium for leveraging attribution and deep ties is email. Traditional email service providers (ESPs) do allow you to measure connection clicks, but they do not always have the ability to intelligently route the user to the app store or app.

Referrals & SMS

Everyone agrees that referrals to word of mouth provide one of the best mechanisms for spreading the app and building virality. The digital version of this is text messaging and SMS, in which friends can share cool new apps with their friends.

Advanced deep linking technologies enable marketers to build short URLs in the app dynamically to distribute the app or a referral program.

Codes of QR

Although some laugh at the use of QR codes, for many businesses outside the US, they act as a big channel. You can create a URL with attribution and deep linking provider and generate a QR code immediately.

Onboarding Custom

To have a welcome screen or personalized onboarding, an advanced version of SMS sharing and referrals enables you to use the data you exchange in links.

Web to Banner Applications

Last, and definitely not least, one of the most common uses of deep links is to dynamically push users to your app from your mobile website.

Regardless of whether the user has the app, even after installation for the first time, an advanced deep link will lead them to the appropriate content.

Conclusion

The core of marketing is attribution, and consistency is the basis of how decisions are taken. The holistic approach to mobile measurement by AppsFlyer and strong market leadership made the decision easy for AppsFlyer to make a long-term commitment.

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