We'd like to use cookies on your device. You can accept our recommended cookies or customize your settings for better functionality.
We'd like to use cookies on your device. You can accept our recommended cookies or customize your settings for better functionality.
×

Blog - Marketing Solutions and Strategies

Latest Posts

Analytics Workspace

Today there are many tools to make our life easy when it comes to analyzing huge datasets and being able to share them without hassle. Analysis workspace is an analytics browser tool that helps in curating datasets, creating visualizations, sharing, and scheduling them with the team.

Loyalty Experience Management

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle1 shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).

How does Duplicate Content impact SEO

What is duplicate content? When your website’s content is exactly the same as other websites’ content or you have the same content on different pages on your website is considered duplicate content. Duplicate content can impact your organic traffic & ranking.

Content Gap Analysis - 101

Most of the time we are caught in a situation and tend to ask a common question to ourselves, “How do I discover a new topic or what else to write about?” finding answer to this question and doing keyword research can help to discover the topic on your website, but there are some other potential opportunities

Crawl Budget Optimization

There have been many myths surrounding Crawl Budget, including – not having any control over crawl limit to crawl frequency being a ranking signal. Google has been very clear in its guidelines to webmasters apropos of optimizing the crawl budget. What is Crawl Budget?

Get instant blog updates by email.