Blog - Marketing Solutions and Strategies

What is Google Algorithm Update?

Digital advertisement has become more prevalent and efficient, it has placed the buying power back into the hands of buyers and customers, making it an absolute necessity for marketers to get more creative.

Structured data, also known as Schema markup’s use, is increasing day by day. Millions of websites are now using structured data to their advantage, helping search engines understand their website content.

Google Analytics for beginners can be a little intimidating at first. With the abundant data available, you need to know which data is crucial, how to interpret it and in turn, build marketing strategies.

Throughout our lives, we perform several actions to pursue our dreams. Some of them bring us good rewards and others do not. In that description of how we pursue our goals in daily life, we framed for ourselves a representative analogy of reinforcement learning.

Google's algorithm changes have made keyword-oriented domains a thing of the past, as it was evident that these were being exploited. Nowadays brandable domain names offer an even safer way to rank on search engine results pages (SERPs).

It is but natural that in any commercial transaction, every party strives to maximise its own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?