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Blog - Customer Strategy

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It is but natural that in any commercial transaction, every party strives to maximise its own value. While loyalty programs create preference, they are unable to keep customers faithful, when it goes against this commercial interest. Then, you ask, what is the true purpose of a loyalty program?

Backlinks: Importance and Significance in SEO

With the changing nature of page ranking and focus being on E-A-T (Expertise, Authoritativeness, and Trustworthiness), backlinks are playing a crucial role in getting websites to the top. Google has been measuring trust in a website based upon the backlinks it detects from other domains.

Loyalty Experience Management

The amount of rebate a brand gives back to consumers, is a key determinant of loyalty program participation. In fact, consumer research we have worked on at Merkle1 shows that the main reason consumers participate in loyalty programs is for discounts (39%) followed by free products (30%).

Content Gap Analysis - 101

Most of the time we are caught in a situation and tend to ask a common question to ourselves, “How do I discover a new topic or what else to write about?” finding answer to this question and doing keyword research can help to discover the topic on your website, but there are some other potential opportunities
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