Blog - Customer Strategy

For an exceptional progression in Online Marketing and Enhanced E-commerce solutions, we need to decipher the 3 simple yet major components, Consumer Requirements, their Next Move and the continual Shift in the Market Trends. The world is going online, and so are we.

In India, despite pockets of revival, net consumer optimism has decreased, and most consumers continue to expect an enduring impact from COVID-19. Health and safety is the primary concern for people at large.

In this time of heightened uncertainties, it is sometime tough, even disorienting, to ascertain key focus area for a business. It’s no different at Merkle Sokrati either.

The industry demands marketers to have an increased share of personalization in their communication.

The market today demands incorporation of surreal human valued approach in the advertising industry. The Analogy

Plan your customer strategy with a new approach by defining your audience and unpacking what you know about them.

Amazon now empowers its advertisers with a new analytics measurement technique: New To Brand. “New-to-brand” metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.