Umang Sejpal | Published on: Feb 25, 2019
Amazon now empowers its advertisers with a new analytics measurement technique: New To Brand. “New-to-brand” metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year.
Umang Sejpal | Published on: Jan 10, 2019
Fox Star Studios along with Merkle Sokrati built a Marketing Data Platform that can envisage varied audience personas and capture the many facets of the audience’s purchase journey through a digital campaign.