MediaPost, an integrated publishing and conference company covering topics including media, marketing, and advertising has named Merkle as the Search Agency of the Year.
"At Merkle, success comes from a focus on data, relevance, technical efficiencies and expertise, such as being able to connect the receipt of a paper catalog with a smartphone search. It takes sophisticated technology to identify consumers across media and identify behavioral patterns with search patterns.
The process requires more than machine learning and artificial intelligence. Success also comes from staying in tune with trends and pursuing the objectives of the more than 70 clients and 180 accounts managing more than $1 billion in advertising spend across a variety of platforms.
As one of the most successful global search agencies, Merkle is expanding its Amazon practice beginning in January 2018, creating a subdivision to support brands that want to take products direct to consumers."
Learn about the brand new Amazon Marketing Services in India.
Read the full article on MediaPost here.