Digital Media Specialist
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Diversity is embedded in who we are and all that we do: our mindset, our solutions, and in our teams to empower an inclusive, equitable environment. We put our people at the center, creating space for growth, understanding and learning so they can thrive. Our differences make us richer and enable stronger relationships with each other and foster greater impact for our clients. We engage with our communities to drive positive social impact by fostering equity and working to create a digital society that works for all. Merkle is an agency of dentsu.
Applicants must be currently authorized to work in the U.S. on a full-time basis. Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.
Media Services plans and serves display (or “banner”) ads across web, mobile, video (i.e. YouTube), and social media networks (i.e. Facebook). The purchasing of ad space is managed through a DSP (Demand Side Platform) where you can control the cost and placement of clients’ ads. The combination of creativity and strategic flexibility associated with display ads make them a powerful way for companies to reach potential customers. Media Services Specialists at Merkle focus on the planning and optimization of this media across these different channels. They focus primarily on display/banner ads and social, but also work with mobile DSP, video DSP and direct publisher (traditional planning) based buying. You will create dynamic advertising strategies by combining your strengths in planning, analysis and creativity to reach clients’ goals.
Organize and be responsible for campaign setup and management across a variety of vendors and platforms
Build trafficking sheets to generate through 3rd party ad server tools such as Campaign Manager and implement ad tags and creative in DSPs and with vendors
Pixel and tag generation, implementation and quality assurance
Manage ad budgets, including allocation of monthly budgets, tactic level budget optimizations, issuance/revisions of monthly insertion orders, oversight of client’s billing and financial reconciliation on a monthly and quarterly basis, and resolution of media invoice and ad service fee discrepancies
Solicit media vendors (using RFPs) and evaluate publisher capabilities and new opportunities
Analyze campaign performance and provide optimization recommendations
Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques
Bachelor’s degree in a quantitative, marketing, or related discipline preferred
Experience working in DSPs preferred and Social Platforms (Facebook and Twitter)
Experience in social SAAS platforms or SPMDsa plus
Experience with digital ads trafficking (Campaign Manager, Sizmek, etc.) a plus
Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables
Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others
Ability to handle multiple projects, prioritize responsibilities, and work efficiently in a fast-paced environment
Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail
Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.