Business Consultant- Consumer Database Marketing
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
Business consultants provide industry specific subject matter expertise to Merkle clients in order to analyze existing marketing processes and practices to identify areas for improvement and integration of best practices. Business consultants will interface with strategic partners across the client organization to facilitate project prioritization, initiation and preparation. Business consultants work collaboratively across Data Management and Merkle service lines in order to propose and build optimal solutions to solve for our customer's key strategic marketing business and technology initiatives in the short term while also providing on-going growth and improvement opportunities for the future.
Business Consultants assess our client’s marketing goals and objectives, required functionality (if available) and the proposed engagement to understand the objective of the solution and ideate with cross functional teams in support of pre-sales and the solutioning process
Business Consultants drive the implementation of solution functionality by transforming client objectives into use cases and functional requirements while engaging with the client to prioritize implementation while balancing business results, trade-offs, risks and interdependencies
Business Consultants engage in solution evolution by collaborating with our client’s and cross functional teams in the identification and prioritization of enhancements, the injection of best practices and lessons learned to scale for the future
•Business Consultants be individuals with a natural ability to listen and translate information into understandable and actionable content.
•Work easily within a cross functional/matrixed environment with internal and external stakeholders. More Sr. Business consultants being more comfortable presenting to C-Level audiences.
•Have a strong foundation of key financial acumen related to solutioning and project implementations. Ability to provide input into contractual documentation (SOWs, Change Orders, RFPs)
•Have a curiosity that drives them to constantly seek and learn new information from all reliable sources and when applicable disseminate it to others easily.
•Be comfortable acting as a liaison and/or “subject matter expert” to the client, third-party vendors, and multi-disciplinary teams within Merkle to Support the solution delivery process and exceed client expectations.
•Strong written communication skills as well as strong presenter. Someone comfortable with creating presentations that effectively communicate the message/topic tailored for the audience. Adjusting content as needed for different audiences.
•Someone who seeks and is open to others input with the goal to ultimately deliver the best product for the project.
•A self-driven, organized individual that has strong time management skills allowing them to manage multiple key activities at the same time.
•Has ability to manage conflict or varying opinions to an agreeable and viable solution.
•Builds strong client management relationships enabling open and honest communications related to projects such as scope, risks, impacts.
•Focuses on business processes overall supported by detailed activities and teams.
•Ability to understand the details but ensures overall business value is delivered in a timely manner for the client (could be agile, CI/CD approach)
•Ability to synthesize complex and sometimes contradictory information into concise, readable, unambiguous written requirements at multiple levels of detail.
•Ensures solution acceptance with external and internal partners. Owns the enablement of a smooth transition for all of your teams' projects of the solution in production, working with internal team members, end users, and supporting change requests with the broader team using a defined change management process
•A bachelor’s degree in business, marketing, computer science, information systems or related field.
•A minimum of 10 years experience in business acumen or a related field.
•Exceptional analytical and conceptual thinking skills.
•The ability to influence stakeholders and work closely with them to determine acceptable solutions.
•Advanced technical skills.
•Excellent documentation skills.
•Fundamental analytical and conceptual thinking skills.
•Experience creating detailed reports and giving presentations.
•A track record of following through on commitments.
•Excellent planning, organizational, and time management skills.
•Experience leading and developing top performing teams.
•A history of leading and supporting successful projects.
•Experience working with cross-functional, globally based teams
At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
All your information will be kept confidential according to EEO guidelines.