Setup your business to benefit from Analytics
Analytics is the defining thread that pulls across your business. From which markets to expand in to measuring performance across channel partners; to modernizing reporting tools and improving data governance – Analytics underpins every decision.
- Harness - Collect and integrate the right data sources
- Learn - Drive insights from the data that you have
- Predict - Predict business outcomes from complex patterns in your data
- Prescribe - Use it to deliver awesome results in your marketing and customer experience
Marketers need to move from focusing on what they can measure to what they should measure - metrics that show incremental progress toward shared goals. By rethinking their approach to data and the inputs and outputs that will impact success, brands can affect change to build a cohesive customer experience.
A Move Towards Data-driven & Audience-first Marketing Strategy
Advertising has changed. Traditional media uses a cross-your-fingers approach to reaching people that’s nearly impossible to measure. But now, you can reach the people you want directly — and audience planning is how you do that.
We flipped the paradigm from a content-first approach — beginning with mastering your audience, then the channel, and then the right content.
At Merkle, it all starts with your customer data. What you know about the people that buy from you is the insight you need to reach the prospects you want. By building enriched audience segments, we help you connect with your ideal customers across the web, mobile, CTVs and more.
With cross-channel reporting to track a multi-touchpoint customer journey, we assess and optimize the efficacy of each channel for driving real-time impact creation on click-through, view-through and assisted conversions – be it website traffic, leads, orders or app installs.