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Set your brand's performance standard with scientific customer insight


[box border=no padding=no margin=no bg=transparent]Customers notice messaging that hits on what they care about most.[/box]


[box border=no padding=no margin=no bg=transparent]Ads built on motivations have shown up to 80% improvement over controls.[/box]


[box border=no padding=no margin=no bg=transparent]Tap into a neglected field of customer data that can create a huge impact.[/box]

[video_resize width="100" padding="53" url="http://merkleinc.wistia.com/medias/m4s0pj8gmu"][/video_resize]

Download Our White Paper, The Curious Contradiction of Millennial Individualism

[box border=no padding=no margin=no bg=transparent]Conventional wisdom says Millennials are determined to be who they want to be as individuals. Our research finds that millennials are not exactly who we thought they were. Go beyond the behavioral (what they do) and attitudinal (how they feel) research that marketers typically use, and delve into millennials’ psyche to understand the personal relevance (why they do and feel) in their lives.[/box]

Watch Neuroanalytics
do its magic

[box border=no padding=no margin=no bg=transparent]We performed a study of millennials’ and non-millennials’ purchase drivers for wearable technology. The results were a great example of how Neuroanalytics can uncover unexpected subconscious motivations.

Our webinar, What Makes Millennials Tick?, breaks down the Neuroanalytic discovery process and unveils a surprising finding about millennials that goes in the face of conventional wisdom. If you’re a marketer who is trying to reach millennials or likes to be aware of innovative research techniques, you won’t want to miss this webinar and corresponding white paper. [/box]


Watch Our Recent Neuroanalytics Webinar

[box border=no padding=no margin=no bg=transparent]Want to find out how Merkle Neuroanalytics can impact your business?

CONTACT US »[/box]

Industry Leaders Are
Recognizing Our Potential

[box border=no padding=no margin=no bg=transparent]“Merkle’s application of behavioral psychology principles through a practice called laddering makes its business strategy offering one of the best”

— Forrester Research, Inc. 
The Forrester Wave™ 
Customer Insights Services Providers, Q4 2015[/box]

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Built on Science

[box border=no padding=no margin=no bg=transparent]A combination of cognitive psychology and advanced analytics, Neuroanalytics discovers the deep-seated motivations that subconsciously drive purchase decisions, then quantifies them for statistical significance within audience segmentation.


Universal Applications

[box border=no padding=no margin=no bg=transparent]The insights, segmentation, messaging guidelines, and customer journeys that come out of this process improve any initiative they touch. You can align high-level brand messaging to engage your most valuable customers or translate segments into data points and use programmatic media to address likely-to-convert individuals.


Impressive Impact

[box border=no padding=no margin=no bg=transparent]Studies found that when ads were built on Neuroanalytics, the correlation to purchase intent rose as high as 80%; when motivations weren’t considered in ads, purchase intent correlation dropped as low as 0-20%.