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The Super Bowl is one of the most high-profile (and expensive!) marketing opportunities of the year, yet many official sponsors fail to maximize their investments with digital support like online content and ads. Some even lose visibility in search and social to savvy competitors that pick up interested second screen searchers during the game.
In this report, we evaluate how well advertisers supported their Super Bowl ad campaign across the main digital channels — social media, paid search, SEO, and digital media/display.
Sign up to receive Merkle's 2017 Digital Bowl Report, and see which brands excelled, which fell short, and who took home the win during the Big Game.[/box]
[subheadline shortcode_text="Some of the Brands Featured in the Report"]Some of the Brands Featured in the Report[/subheadline]
[subheadline shortcode_text="Past Editions of the Dossier"]Past Editions of the Digital Bowl Report[/subheadline]