Merkle(www.merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agency, has named Steve LaValle Executive Vice President of Client and Advisory Services. The move underscores the company's emphasis on a consultative, strategically led approach to helping clients build and sustain profitable customer relationships.
LaValle brings more than 24 years of experience in direct marketing and CRM consulting to his new role. Prior to joining Merkle, he spent 8 years with IBM, most recently as Global Leader, Business Analytics and Optimization Strategy Services. LaValle also held analytic and CRM consulting roles at PricewaterhouseCoopers and AT Kearney, providing strategic direction for Fortune 100 businesses. He is a graduate of The Wharton School of Business at the University of Pennsylvania and holds an MBA from Harvard Business School.
"To build upon Merkle's outstanding reputation for providing industry-leading database marketing and CRM solutions, we've made a commitment to partner with our clients using a more analytics-based, consultative approach," said Merkle CEO David Williams. "With Steve's background in both analytics and CRM consulting, this appointment represents a natural evolution in Merkle's vision of true customer relationship marketing."
LaValle leads the client services teams, account managers and consulting professionals across all industries served by Merkle. "As a strong believer in a true customer-centric approach to business success, I was attracted to Merkle's reputation in the industry as the gold standard in CRM," said LaValle. "Merkle's advanced capabilities in analytics and database services create a unique opportunity for clients to improve the way they run their businesses- using insight not only for marketing, but for business strategies that improve operations at every customer touchpoint."